The City of Medicine Hat is seeking a qualified market research partner to conduct a mixed method study (qualitative and quantitative) to understand what motivates people to consider relocating to Medicine Hat, Alberta, and how the city can better position itself to attract talent in key sectors.

The study will support economic development, tourism/place branding, and talent attraction strategies, with a particular focus on Medicine Hat’s competitive advantages (e.g., affordability, lifestyle, sector strengths) compared to other jurisdictions.

Priority talent gaps / sectors:

• Aerospace & Defence

• Healthcare

• Engineering

• Skilled Trades